Jada Toys is celebrating 25 years
25 years of making
cool toys
Celebrating our 25th anniversary, Jada Toys proudly reflects on a legacy marked by innovation and quality in the toy and collectible market. Beyond the realm of die-cast vehicles and radio control, we have demonstrated a commitment to diversifying our portfolio of products, notably through the continuous growth of our action figures and collectible figure lines. We have brought captivating characters and engaging play experiences to young audiences, fostering creativity and imagination across all age groups. This anniversary not only marks a quarter-century of excellence but also heralds a future filled with continued expansion, promising exciting new chapters for collectors, children, and fans alike.
Timeline
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our story
Jada Toys
Over a quarter century of innovation and fun.
Metal Solid Foundation
A Foundation In Metal
Jada Toys' foundation in die-cast vehicles, built on detail and quality, has fueled its growth into a full-fledged toy company with a diverse, multi-category portfolio.
Jada Toys Today
Jada Toys Today
Today, Jada Toys offers a diverse range of products that reflect its passion for design, innovation, and storytelling, expanding far beyond its die-cast roots.
Worldwide Synergy
Worldwide Synergy
As part of the Simba Dickie Group, Jada Toys benefits from a synergistic relationship that amplifies global reach, resources, and innovation. This partnership combines Jada’s creative vision and brand strength with the Group’s international expertise, opening new opportunities for growth while staying true to Jada’s unique identity.
Celebrating 25 years