December 14, 2023- Los Angeles, CA

Jada Toys Introduces Vehicles Into The Pink Slips Lineup From the World’s Most Popular Entertainment Brands

Jada Toys, leading manufacturer of premium collectibles, today announces the expansion of the Pink Slips brand to include licensed and limited vehicles from the world’s leading entertainment properties.

Pink Slips launched earlier this year with overwhelming success at retail, as the roll out of Wave 6 and 7 are already in progress. The brand is made up of premium quality die-cast vehicles that leverage Jada’s expertise in design, graphics and finishes resulting in the product line becoming a leader in the collector vehicle category.

Beginning in December, in partnership with Warner Bros. Discovery Global Consumer Products, the iconic Batmobile from DC’s classic 1966 Batman television series will be available in the popular 1:24 scale in an eye-catching candy pink colorway. Each quarter, Pink Slips will release a brand new vehicle from the world’s most popular IPs. The 2024 candy pink vehicles are already in development and include the iconic Ghostbusters Ecto-1 and Suki’s S2000 from the Fast and Furious franchise.

“The success of the Pink Slips line right out of the gate has been greater than we had hoped for. Each vehicle embodies the latest trends in car culture and our team strives to keep the lineup fresh. The introduction of the entertainment vehicles will continue to add newness to the lineup and give collectors even more of what they’re looking for from their favorite brands.”

- Bill Simons, CEO of Jada Toys

Jada Toys has been a known powerhouse in the world of die-cast for decades, amassing a devoted following of over 100 thousand fans on social media. The brand remains a regular favorite at some of the world’s largest car shows and conventions. In July 2023, Jada Toys hosted its first ever car culture event, Homecoming, in Costa Mesa, CA with over 100 show cars on site and almost four thousand car enthusiasts, industry experts, media personalities and the general public in attendance. Jada Toys debuted Pink Slips for the first time for those in attendance and since the launch, Pink Slips has remained a best seller, week after week at major retailers.

Pink Slips is now available across the country at major retailers. To stay up-to-date on all upcoming releases visit Jada Toys social channels.

About Jada Toys

Jada Toys is a privately held leading toy manufacturer. Founded in 1999, Jada has developed a worldwide presence at retail. Their strong focus on pop, trend, and car culture has grown their portfolio from die-cast vehicles and radio control to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios allows collaboration that has resulted in extensive lines of licensed product that appeals to collectors, kids, and families. Proprietary lines accompany the licensed product to round out Jada Toys’ offerings. Jada Toys is the US based division of the Simba Dickie Group.

Media Contact

Beacon Communications on behalf of Jada Toys

Aitana Quinteros

Account Manager, Marketing and Communications

aquinteros@beaconmediagrp.com

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