Jada brings Dodge to SEMA

Jada Toys Partners with Universal and Dodge to Bring Fast & Furious to SEMA

Jada Toys Attends SEMA With New Products and Exciting Giveaways

CITY OF INDUSTRY, CA – OCTOBER 28, 2015 – Continuing to build on their success with the Fast & Furious brand, Jada will be exhibiting at SEMA 2015 from November 3rd – 6th at the Las Vegas Convention Center showcasing a variety of their current and upcoming Fast & Furious products. Jada is announcing that they will partner with Universal and Dodge to display the off-road Dodge Challenger, as seen in Furious 7 driven by Letty Ortiz (Michelle Rodriguez), at their booth; 91301 Performance Pavilion.

For SEMA attendees, Jada will be hosting a live photo contest that spans the entire three days of the show. There will be three giveaways per day with the prize pack including a Blu-ray DVD copy of Furious 7 and your very own 1:32 scale off-road Dodge Challenger die-cast, as seen in the movie. To enter, participants must follow Jada Toys on Instagram (@jadatoys) and tag the company on their SEMA picture posts. The winner will be announced on the Jada Toys Instagram page and the winner must come back to the booth to claim their prize at any point during the show.

In addition, Jada will be hosting a separate sweepstakes in which they will be giving away all the Jada products being displayed at their SEMA booth (with a few exceptions) to one lucky winner just in time for the holidays. This will include current & new product offerings from the Fast & Furious line, Just Trucks, HyperChargers as well as a one-of-a-kind, never to be released sample. To enter, participants must follow Jada Toys on Instagram (@jadatoys) and tag a friend by leaving a comment on the sweepstakes post going live on November 3rd. You do not have to attend SEMA to enter. The winner will be announced on the Jada Toys Instagram page after the conclusion of SEMA 2015.

For more information about products from Jada Toys, please visit www.jadatoys.com

About Furious 7
Continuing the global exploits in the unstoppable franchise built on speed, Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of Fast & Furious 7. James Wan directs this chapter of the hugely successful series that also welcomes back favorites Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Elsa Pataky and Lucas Black.

They are joined by international action stars new to the franchise including Jason Statham, Djimon Hounsou, Tony Jaa, Ronda Rousey and Kurt Russell. Neal H. Moritz, Vin Diesel and Michael Fottrell return to produce the film written by Chris Morgan.

About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal’s theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Jada Toys, Inc.
Jada Toys, Inc. is a privately held leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and toys. Popular brands produced by Jada include Cutie Pops, Battle Machines, Lopro, Big Time Muscle, Just Trucks, Hero Patrol, Badge City Heat, and Big Time 4-Wheelin’. Jada has also acquired major toy licenses for top brands such as Robocop, Fast & Furious, Jurassic World, Marvel Entertainment, Guitar Hero, Speed Racer, Halo, Disney and Hello Kitty. Jada Toys’ products can be found at major retailers and hobby stores worldwide. For more information about Jada Toys and all its innovative products, please visit www.jadatoys.com

Contact for Jada Toys:
Michael Jimenez
Marketing/Creative Service Manager
Jada Toys, Inc.
(626) 810-8382

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